Our resource center provides the most up-to-date materials to help vegan advocates improve their communication, strategic thinking, sustainability, and relational skills. We update this section regularly, so please check back to stay informed.
In this thought-provoking book, Melanie Joy examines the metasystem, or overarching system, that informs all systems of oppression—such racism, sexism, and carnism—and the psychology that enables it.
Beyond Carnism is the parent organization of the Center for Effective Vegan Advocacy. Its mission is to expose and transform carnism, the invisible belief system that conditions people to eat certain animals.
Learn why Dr. Melanie Joy says that without awareness, we can’t make our food choices freely.
This groundbreaking and bestselling book is in print in seventeen languages. The 10th anniversary edition features a new foreword by Yuval Harari, updated text, and an afterword by Melanie Joy.
This one-stop guide to building relational literacy, the understanding of and ability to practice healthy ways of relating, lays out the principles and tools for improving all kinds of relationships: with a romantic partner, friends, colleagues, animals, the environment, and even with oneself.
In this short guidebook published in the wake of #metoo, Melanie Joy explains what privilege is, why understanding privilege matters, and how to talk about privilege in a way that deepens understanding and leads to a more inclusive, resilient, and impactful vegan movement.
The animal liberation movement is growing in size and strength, but so are animal-exploiting industries, which have vastly more resources than activists do. Using strategy, activists can shift the balance of power in favor of the movement.
In this thought-provoking book, Tobias Leenaert leaves well-trodden animal advocacy paths and takes a fresh look at the strategies, objectives, and communication of the vegan movement.
This award-winning book is an insightful and practical guide for vegans and those they are in relationship with: friends, family, colleagues, and even other vegans.
80,000 Hours provides information on how to maximize the impact of our career choices. This website is tailored for talented young graduates.
Effective altruism is a growing social movement that combines both the heart and the head, compassion guided by data and reason. Effective altruism is about rigorously asking the question, “Of all the possible ways to make a difference, how can I make the greatest difference?”
Faunalytics is a research organization dedicated to helping animals by providing useful information to advocates to help them increase their impact.
Humane League Labs is a research project of The Humane League. Humane League Labs carries out direct testing to improve vegan advocacy efforts by determining which images, messages, and approaches inspire the greatest dietary change, thereby sparing the greatest number of farmed animals.
This website presents ideas from the book by the same title. It is based on the author’s many years of experience as an activist and coach examining which personal habits, thoughts, and beliefs tend to help people succeed at ambitious goals, and which do not.
One Step for Animals is an organization that promotes the idea that everyone can take one step for animals. This website offers a variety of suggestions for taking that one step, such as leafleting, food sampling, promoting humane education, and conducting online outreach.
Tobias Leenaert writes about friendly and pragmatic vegan outreach, sometimes asking challenging questions about our own activism but always with the aim of increasing our impact for animals.