Resource Center

Our resource center provides the most up-to-date materials to help vegan advocates improve their communication, strategic thinking, sustainability, and relational skills. We update this section regularly, so please check back to stay informed.

  • Article

    “Reduce” Or “Go Veg”? Effects On Meal Choice

    Jo Anderson

    A Faunalytics study found that advocating for meat reduction led to more meatless meal purchases than advocating for vegetarianism, because so many more people were willing to try reduction…

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  • Article

    No One’s Paying Me To Cry: Burnout And Animal Advocacy

    Owen Rogers

    Burnout is a phenomenon common in advocacy circles, in which people in the movement simply lose the emotional (and sometimes physical) capacity to continue their work…

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  • Article

    Extreme And Effective Aren’t The Same

    Sara Streeter

    Extreme protest tactics may garner coveted media attention for a movement. At the same time, these tactics can alienate potential supporters…

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  • Website

    The Vegan Rainbow Project

    This blog explores the interconnections of oppression and enhances the visibility of minorities and marginalised groups in the vegan community, while working toward liberation for all beings.

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  • Article

    Slow Opinion

    Tobias Leenaert

    You know all this talk about doing slowing down? I’m not really that much of a fan. At least not for changemakers, people who want to make the world a better place…

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  • Article

    Effective Animal Campaigning: Current Knowledge and Guiding Principles

    Mia Rishel

    At its core, effective animal campaigning means maximizing the suffering spared for every dollar we spend. Recently, a research review from the Vegan Society provided recommendations for creating the most effective campaigns…

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  • Article

    HR Survival Guide for Small Organizations

    Animal Charity Evaluators

    In this document ACE compiled best practices around all key areas of HR: hiring, compensating, and developing/managing staff—with extra attention to legal essentials…

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  • Article

    Essentials for Nonprofit Operations Management

    Animal Charity Evaluators

    This guide is intended to give an overview of the operational responsibilities of nonprofit organizations…

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  • Article

    Respect in the Workplace Policy

    Animal Charity Evaluators

    This is an internal policy document that ACE developed to demonstrate their commitment to complying with all non-discrimination and anti-harassment laws in all of the countries in which they operate…

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  • Video

    Doing the Most Good

    Sharon Nuñez Gough

    Sharon Nuñez Gough points to some of the ways we can help animals and maximize the impact of our organizations, campaigns, and teams.

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  • Video

    Effective Ways to Promote Veganism

    Sebastian Joy

    Sebastian Joy discusses how to save more animals by making our impact equal to our input. He proposes focusing less on making more people vegan and more on making people more vegan.

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  • Video

    How to Make Compassion Easier

    Tobias Leenaert

    Tobias Leenaert posits that we can help more people go vegan by lowering the bar and tailoring our approach to our audience.

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  • Video

    Strategic Communication

    Tobias Leenaert

    Tobias Leenaert explains how activists can be effective ambassadors for veganism by adapting their approach based on an understanding of previous successes and failures in vegan advocacy.

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  • Video

    How to Create a Vegan World

    Tobias Leenaert

    Tobias Leenaert talks about the importance of open-mindedness, empathy, rationality, and positivity in the animal rights movement.

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  • Video

    Why the Future Will Be Vegan

    Tobias Leenaert

    Tobias Leenaert explains how new developments and trends are moving us closer to a vegan world and suggests what position vegans should take with respect to these developments.

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  • Video

    Sustainable Activism

    Melanie Joy

    Dr. Melanie Joy discusses how “unsustainable” activism, a major cause of burnout, is one of the most serious obstacles to the success of the vegan movement, suggesting strategies for activists to improve their efforts and their lives.

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