Our resource center provides the most up-to-date materials to help vegan advocates improve their communication, strategic thinking, sustainability, and relational skills. We update this section regularly, so please check back to stay informed.
Harvard psychologist Howard Gardner explains what happens during the course of changing a mind—and offers ways to influence that process. He points out that minds don’t change overnight but in gradual stages that can be positively influenced.
Norm Phelps argues that animal rights activists are like David challenging Goliath, the animal-exploitation industries. He proposes that rather than perpetuating unsuccessful strategies, we refuse to play by Goliath’s rules and change the game.
Harvard psychologist Kaethe Weingarten describes “common shock”—the collection of biological and psychological responses that are triggered when we witness violence. Common shock is treatable, and she explains how we can heal from it.
Doing Democracy provides a theory and working model for understanding social movements in order to ensure their success. It outlines the eight stages of social movements and the four roles of activists, offering case studies from various movements.
In Gandhi’s Way, Mark Juergensmeyer explains Mahatma Gandhi’s principles of moral action and conflict resolution. It offers a step-by-step approach that can be used in any conflict to find resolutions that are satisfying and beneficial to all.
Growl follows Kim Stallwood’s journey from slaughterhouse worker to vegan activist. He explains the importance of understanding four key values in animal rights, which leads us to discover our connection with not only animals but also ourselves.
In this timeless classic, Dale Carnegie explains how to make people like us, win people around to our way of thinking, and change people without arousing resentment. He offers practical, invaluable advice with many case studies.
This book explains how we can communicate with diplomacy, use our networks, encourage people to like us, project our message effectively, become effective leaders, increase our ability to get things done, and optimize digital tools.
Ideas for Action gives activists the intellectual tools to turn discontent into action. Cynthia Kaufman examines the strengths and weaknesses of various political movements and gives a glimpse of the rewards of engagement with political ideas.
Katrina Shields guides us through each step of social awareness and activism. She also addresses ways to avoid burnout, including exercises for both individuals and groups.
In Influence, Robert Cialdini, an expert in the field of influence and persuasion, explains the six principles of persuasion and suggests ways to use them to persuade people to change their behavior.
This book combines the insights of behavioral scientists and entrepreneurs with the stories of high-powered influencers. It explains the influence process—including robust strategies for making changes in one’s personal life, business, and the world.
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Accomplished educators Chip and Dan Heath tackle these questions, revealing the anatomy of ideas that stick and offering ways to make them stickier.
This handbook, based on interviews with activists and journalists, explains how to generate news coverage of any cause. Jason Salzman shows how to stage media events, write press releases, compile media lists, contact reporters, and much more.
Messages can help everyone cultivate better relationships with friends, family members, coworkers, and partners. It explains how to communicate clearly, compassionately, and effectively about any topic.
The obstacles we currently face because of materialism, environmental destruction, and injustice may seem overwhelming, but educator Zoe Weil shows us that change doesn’t have to start with an army—it can start with us.