Resource Center

Our resource center provides the most up-to-date materials to help vegan advocates improve their communication, strategic thinking, sustainability, and relational skills. We update this section regularly, so please check back to stay informed.

  • Book

    Changing Minds: The Art and Science of Changing Our Own and Other People’s Minds

    Howard Gardner

    Harvard psychologist Howard Gardner explains what happens during the course of changing a mind—and offers ways to influence that process. He points out that minds don’t change overnight but in gradual stages that can be positively influenced.

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  • Book

    Changing the Game: Why the Battle for Animal Liberation is So Hard and How We Can Win It

    Norm Phelps

    Norm Phelps argues that animal rights activists are like David challenging Goliath, the animal-exploitation industries. He proposes that rather than perpetuating unsuccessful strategies, we refuse to play by Goliath’s rules and change the game.

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  • Book

    Common Shock: Witnessing Violence Every Day – How We Are Harmed, How We Can Heal

    Kaethe Weingarten

    Harvard psychologist Kaethe Weingarten describes “common shock”—the collection of biological and psychological responses that are triggered when we witness violence. Common shock is treatable, and she explains how we can heal from it.

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  • Book

    Doing Democracy: The MAP Model for Organizing Social Movements

    Bill Moyer, JoAnn McAllister, Mary Lou Finley, and Steven Soifer

    Doing Democracy provides a theory and working model for understanding social movements in order to ensure their success. It outlines the eight stages of social movements and the four roles of activists, offering case studies from various movements.

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  • Book

    Gandhi’s Way: A Handbook of Conflict Resolution

    Mark Juergensmeyer

    In Gandhi’s Way, Mark Juergensmeyer explains Mahatma Gandhi’s principles of moral action and conflict resolution. It offers a step-by-step approach that can be used in any conflict to find resolutions that are satisfying and beneficial to all.

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  • Book

    Growl: Life, Lessons, Hard Truth, and Bold Strategies from an Animal Advocate

    Kim Stallwood

    Growl follows Kim Stallwood’s journey from slaughterhouse worker to vegan activist. He explains the importance of understanding four key values in animal rights, which leads us to discover our connection with not only animals but also ourselves.

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  • Book

    How to Win Friends and Influence People

    Dale Carnegie

    In this timeless classic, Dale Carnegie explains how to make people like us, win people around to our way of thinking, and change people without arousing resentment. He offers practical, invaluable advice with many case studies.

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  • Book

    How to Win Friends and Influence People in the Digital Age

    Dale Carnegie

    This book explains how we can communicate with diplomacy, use our networks, encourage people to like us, project our message effectively, become effective leaders, increase our ability to get things done, and optimize digital tools.

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  • Book

    Ideas for Action: Relevant Theory for Radical Change

    Cynthia Kaufman and Elizabeth Martinez

    Ideas for Action gives activists the intellectual tools to turn discontent into action. Cynthia Kaufman examines the strengths and weaknesses of various political movements and gives a glimpse of the rewards of engagement with political ideas.

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  • Book

    In the Tiger’s Mouth: An Empowerment Guide for Social Action

    Katrina Shields

    Katrina Shields guides us through each step of social awareness and activism. She also addresses ways to avoid burnout, including exercises for both individuals and groups.

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  • Book

    Influence: The Psychology of Persuasion

    Robert B. Cialdini

    In Influence, Robert Cialdini, an expert in the field of influence and persuasion, explains the six principles of persuasion and suggests ways to use them to persuade people to change their behavior.

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  • Book

    Influencer: The Power to Change Anything

    Joseph Grenny, Kerry Patterson, David Maxfield, Ron McMillan, and Al Switzler

    This book combines the insights of behavioral scientists and entrepreneurs with the stories of high-powered influencers. It explains the influence process—including robust strategies for making changes in one’s personal life, business, and the world.

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  • Book

    Made to Stick: Why Some Ideas Survive and Others Die

    Chip Heath and Dan Heath

    Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Accomplished educators Chip and Dan Heath tackle these questions, revealing the anatomy of ideas that stick and offering ways to make them stickier.

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  • Book

    Making the News: A Guide for Activists and Nonprofits

    Jason Salzman

    This handbook, based on interviews with activists and journalists, explains how to generate news coverage of any cause. Jason Salzman shows how to stage media events, write press releases, compile media lists, contact reporters, and much more.

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  • Book

    Messages: The Communication Skills Book

    Matthew McKay, Martha Davis, and Patrick Fanning

    Messages can help everyone cultivate better relationships with friends, family members, coworkers, and partners. It explains how to communicate clearly, compassionately, and effectively about any topic.

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  • Book

    Most Good, Least Harm: A Simple Principle for a Better World and Meaningful Life

    Zoe Weil

    The obstacles we currently face because of materialism, environmental destruction, and injustice may seem overwhelming, but educator Zoe Weil shows us that change doesn’t have to start with an army—it can start with us.

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