Resource Center

Our resource center provides the most up-to-date materials to help vegan advocates improve their communication, strategic thinking, sustainability, and relational skills. We update this section regularly, so please check back to stay informed.

  • Book

    Move the Message: Your Guide to Making a Difference and Changing the World

    Josephine Bellaccomo

    Communications consultant and activist Josephine Bellaccomo delivers a step-by-step process to ensure that our message is focused, impactful, and unstoppable. This guide is essential for activists working to create lasting change.

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  • Book

    Nudge: Improving Decisions About Health, Wealth, and Happiness

    Richard H. Thaler and Cass R. Sunstein

    Drawing on behavioral science and economics, Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing mistakes and making better choices. Nudge is a must-read for anyone interested in our individual and collective well-being.

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  • Book

    Organizing for Social Change: Midwest Academy Manual for Activists, 4th Edition

    Kimberley A. Bobo, Steve Max, and Jackie Kendall

    This manual is a comprehensive guide for grassroots organizers working for social, racial, environmental, and economic justice at any level. It shows how organizers can reach their goals with efficiency and dignity.

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  • Book

    Politics of Nonviolent Action, Part Two: The Methods of Nonviolent Action

    Gene Sharp

    This volume offers a detailed examination—illustrated with case studies—of methods of nonviolent action spanning protest and persuasion, intervention, and social, economic, and political noncooperation.

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  • Book

    Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes

    Katya Andresen

    Marketer and nonprofit professional Katya Andresen demystifies winning marketing campaigns by reducing them to ten essential rules, providing simple steps for applying them ethically and effectively to good causes.

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  • Book

    Roots to Power: A Manual for Grassroots Organizing

    Lee Staples

    This manual presents strategies and tactics that community members can use to select issues, set goals, campaign, recruit members, develop leaders, hold effective meetings, conduct research, lobby decision makers, and garner media coverage.

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  • Book

    Rules for Radicals: A Practical Primer for Realistic Radicals

    Saul D. Alinsky

    Rules for Radicals is Saul Alinsky’s classic treatise on how to effect constructive social change and know “the difference between being a realistic radical and being a rhetorical one.”

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  • Book

    Secondary Traumatic Stress: Self-Care Issues for Clinicians, Researchers, and Educators

    B. Hudnall Stamm

    Caregivers to victims of violence are at risk for developing stress-related, traumatic symptoms. This book brings together some of the best thinkers in the trauma field, who explain how to prevent and manage such “secondary traumatic stress.”

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  • Book

    Soul of a Citizen: Living with Conviction in Challenging Times

    Paul Rogat Loeb

    Paul Loeb tells stories of ordinary people who have found fulfillment in social involvement and compels us to move from passivity to participation. An antidote to cynicism, this book awakens the desire and ability to make our actions count.

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  • Article

    Speaking Truth to Power: Understanding the Dominant, Animal-Eating Narrative for Vegan Empowerment and Social Transformation

    Melanie Joy

    As vegans, our goal is not simply to get people to stop eating animals; we aim to bring about a revolutionary shift in social consciousness to transform a culture of violence and oppression to one of nonviolence and liberation…

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  • Article

    The Rise of Non-Perfectionist Veganism, Part I

    Hillary Rettig

    Think about someone who loves animals and wants to live more compassionately. He checks out veganism, but is bewildered and discouraged by what seems to him to be a lot of rules and a lot of deprivation….

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  • Article

    The Rise of Non-Perfectionist Veganism, Part II

    Hillary Rettig

    Think about someone who loves animals and wants to live more compassionately. He checks out veganism, but is bewildered and discouraged by what seems to him to be a lot of rules and a lot of deprivation….

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  • Article

    Understanding Neocarnism

    Melanie Joy

    These days, few commentaries cause vegans more despair than those proclaiming the virtues of eating “humane” meat, those promoting the ethics of eating “sustainable” meat, or those insisting on the nutritional necessity of eating any meat…

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  • Article

    Veg*n Recidivism Seems Important, Tractable, and Neglected

    Xccf / EA Forum

    Reducing animal suffering is one of the main focus areas of the Effective Altruism movement. Currently, the dominant approach to reducing animal suffering among EAs seems to be veg*n (vegetarian/vegan) advocacy…

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  • Article

    Want to be a More Effective Advocate?

    Caryn Ginsberg

    Why do people resist change when you tell them about the cruelty behind factory farming, fur, puppy mills, or other animal use and abuse? Whether you’re an individual advocate or part of a group, you may feel disappointed, …

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  • Article

    Whoever Saves One Life Saves the World

    Daniel Västfjäll, Paul Slovic, and Marcus Mayorga

    In a great many situations where we are asked to aid persons whose lives are endangered, we are not able to help everyone. What do we then do? In a series of experiments, we first demonstrate that donors, in general, become demotivated by information…

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