Resource Center
Our resource center provides the most up-to-date materials to help vegan advocates improve their communication, strategic thinking, sustainability, and relational skills. We update this section regularly, so please check back to stay informed.
* End Infighting *
Infighting.org, is the result of extensive research and analysis on the causes and consequences of infighting, and it provides the tools to immediately help end the problem.
Visit websiteAnimal Liberation
Peter Singer
In Animal Liberation, author Peter Singer exposes the chilling realities of today's "factory farms" and product-testing procedures—destroying the spurious justifications behind them, and offering alternatives to what has become a profound environmental and social as well as moral issue.
Read moreBeyond Carnism
Beyond Carnism is the parent organization of the Center for Effective Vegan Advocacy. Its mission is to expose and transform carnism, the invisible belief system that conditions people to eat certain animals.
Visit websiteBeyond Carnism and Toward Rational, Authentic Food Choices
Melanie Joy
Learn why Dr. Melanie Joy says that without awareness, we can’t make our food choices freely.
Watch videoChanging the Game: Why the Battle for Animal Liberation is So Hard and How We Can Win It
Norm Phelps
Norm Phelps argues that animal rights activists are like David challenging Goliath, the animal-exploitation industries. He proposes that rather than perpetuating unsuccessful strategies, we refuse to play by Goliath's rules and change the game.
Read moreFirst European restaurant to serve cats?
MEOW! Or EW? Would you eat this kitten? The chefs at La Table Suisse are cooking up a storm with their new recipe—cat stew. And don’t stop watching: The video has a surprise ending!
Watch videoGrowl: Life, Lessons, Hard Truth, and Bold Strategies from an Animal Advocate
Kim Stallwood
Growl follows Kim Stallwood’s journey from slaughterhouse worker to vegan activist. He explains the importance of understanding four key values in animal rights, which leads us to discover our connection with not only animals but also ourselves.
Read morePowerarchy: Understanding the Psychology of Oppression for Social Transformation
Melanie Joy
In this thought-provoking book, Melanie Joy examines the metasystem, or overarching system, that informs all systems of oppression—such racism, sexism, and carnism—and the psychology that enables it.
Read moreThe Secret Reason We Eat Meat
This animated video provides startling yet little-known facts about the psychology of eating meat.
Watch videoUnderstanding Neocarnism
Melanie Joy
These days, few commentaries cause vegans more despair than those proclaiming the virtues of eating “humane” meat, those promoting the ethics of eating “sustainable” meat, or those insisting on the nutritional necessity of eating any meat...
Read moreUnderstanding the Psychology of Eating Animals for Effective Vegan Advocacy
Melanie Joy
Dr. Melanie Joy explains how vegans can apply their understanding of carnism to communicate more effectively with nonvegans, advocate more strategically, articulate their own choices, and feel more empowered within the dominant carnistic culture.
Watch videoWhy We Love Dogs, Eat Pigs, and Wear Cows: An Introduction to Carnism
Melanie Joy
This groundbreaking and bestselling book is in print in seventeen languages. The 10th anniversary edition features a new foreword by Yuval Harari, updated text, and an afterword by Melanie Joy.
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