Resource Center

Our resource center provides the most up-to-date materials to help vegan advocates improve their communication, strategic thinking, sustainability, and relational skills. We update this section regularly, so please check back to stay informed.

  • Book

    Powerarchy: Understanding the Psychology of Oppression for Social Transformation

    Melanie Joy

    In this thought-provoking book, Melanie Joy examines the metasystem, or overarching system, that informs all systems of oppression—such racism, sexism, and carnism—and the psychology that enables it.

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  • Website

    Beyond Carnism

    Beyond Carnism is the parent organization of the Center for Effective Vegan Advocacy. Its mission is to expose and transform carnism, the invisible belief system that conditions people to eat certain animals.

    Visit website
  • Video

    Beyond Carnism and Toward Rational, Authentic Food Choices

    Melanie Joy

    Learn why Dr. Melanie Joy says that without awareness, we can’t make our food choices freely.

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  • Book

    Why We Love Dogs, Eat Pigs, and Wear Cows: An Introduction to Carnism

    Melanie Joy

    This groundbreaking and bestselling book is in print in seventeen languages. The 10th anniversary edition features a new foreword by Yuval Harari, updated text, and an afterword by Melanie Joy.

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  • Video

    Understanding the Psychology of Eating Animals for Effective Vegan Advocacy

    Melanie Joy

    Dr. Melanie Joy explains how vegans can apply their understanding of carnism to communicate more effectively with nonvegans, advocate more strategically, articulate their own choices, and feel more empowered within the dominant carnistic culture.

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  • Book

    Changing the Game: Why the Battle for Animal Liberation is So Hard and How We Can Win It

    Norm Phelps

    Norm Phelps argues that animal rights activists are like David challenging Goliath, the animal-exploitation industries. He proposes that rather than perpetuating unsuccessful strategies, we refuse to play by Goliath’s rules and change the game.

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  • Book

    Growl: Life, Lessons, Hard Truth, and Bold Strategies from an Animal Advocate

    Kim Stallwood

    Growl follows Kim Stallwood’s journey from slaughterhouse worker to vegan activist. He explains the importance of understanding four key values in animal rights, which leads us to discover our connection with not only animals but also ourselves.

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  • Article

    Understanding Neocarnism

    Melanie Joy

    These days, few commentaries cause vegans more despair than those proclaiming the virtues of eating “humane” meat, those promoting the ethics of eating “sustainable” meat, or those insisting on the nutritional necessity of eating any meat…

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  • Video

    The Secret Reason We Eat Meat

    This animated video provides startling yet little-known facts about the psychology of eating meat.

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  • Video

    First European restaurant to serve cats?

    MEOW! Or EW? Would you eat this kitten? The chefs at La Table Suisse are cooking up a storm with their new recipe—cat stew. And don’t stop watching: The video has a surprise ending!

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  • Book

    Animal Liberation

    Peter Singer

    In Animal Liberation, author Peter Singer exposes the chilling realities of today’s “factory farms” and product-testing procedures—destroying the spurious justifications behind them, and offering alternatives to what has become a profound environmental and social as well as moral issue.

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