Our resource center provides the most up-to-date materials to help vegan advocates improve their communication, strategic thinking, sustainability, and relational skills. We update this section regularly, so please check back to stay informed.
In this thought-provoking book, Melanie Joy examines the metasystem, or overarching system, that informs all systems of oppression—such racism, sexism, and carnism—and the psychology that enables it.
Beyond Carnism is the parent organization of the Center for Effective Vegan Advocacy. Its mission is to expose and transform carnism, the invisible belief system that conditions people to eat certain animals.
Learn why Dr. Melanie Joy says that without awareness, we can’t make our food choices freely.
This groundbreaking and bestselling book is in print in seventeen languages. The 10th anniversary edition features a new foreword by Yuval Harari, updated text, and an afterword by Melanie Joy.
This one-stop guide to building relational literacy, the understanding of and ability to practice healthy ways of relating, lays out the principles and tools for improving all kinds of relationships: with a romantic partner, friends, colleagues, animals, the environment, and even with oneself.
In this short guidebook published in the wake of #metoo, Melanie Joy explains what privilege is, why understanding privilege matters, and how to talk about privilege in a way that deepens understanding and leads to a more inclusive, resilient, and impactful vegan movement.
The animal liberation movement is growing in size and strength, but so are animal-exploiting industries, which have vastly more resources than activists do. Using strategy, activists can shift the balance of power in favor of the movement.
In this thought-provoking book, Tobias Leenaert leaves well-trodden animal advocacy paths and takes a fresh look at the strategies, objectives, and communication of the vegan movement.
This award-winning book is an insightful and practical guide for vegans and those they are in relationship with: friends, family, colleagues, and even other vegans.
Tobias Leenaert, co-founder and co-director of the Center for Effective Vegan Advocacy, writes about friendly and pragmatic vegan outreach, sometimes asking challenging questions about our own activism but always with the aim of increasing our impact for animals.
Tobias Leenaert posits that we can help more people go vegan by lowering the bar and tailoring our approach to our audience.
Tobias Leenaert explains how activists can be effective ambassadors for veganism by adapting their approach based on an understanding of previous successes and failures in vegan advocacy.
Tobias Leenaert talks about the importance of open-mindedness, empathy, rationality, and positivity in the animal rights movement.
Tobias Leenaert explains how new developments and trends are moving us closer to a vegan world and suggests what position vegans should take with respect to these developments.
Dr. Melanie Joy discusses how “unsustainable” activism, a major cause of burnout, is one of the most serious obstacles to the success of the vegan movement, suggesting strategies for activists to improve their efforts and their lives.
Dr. Melanie Joy explains how vegans can apply their understanding of carnism to communicate more effectively with nonvegans, advocate more strategically, articulate their own choices, and feel more empowered within the dominant carnistic culture.
