Resource Center

Our resource center provides the most up-to-date materials to help vegan advocates improve their communication, strategic thinking, sustainability, and relational skills. We update this section regularly, so please check back to stay informed.

  • Book

    Powerarchy: Understanding the Psychology of Oppression for Social Transformation

    Melanie Joy

    In this thought-provoking book, Melanie Joy examines the metasystem, or overarching system, that informs all systems of oppression—such racism, sexism, and carnism—and the psychology that enables it.

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  • Website

    Beyond Carnism

    Beyond Carnism is the parent organization of the Center for Effective Vegan Advocacy. Its mission is to expose and transform carnism, the invisible belief system that conditions people to eat certain animals.

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  • Video

    Beyond Carnism and Toward Rational, Authentic Food Choices

    Melanie Joy

    Learn why Dr. Melanie Joy says that without awareness, we can’t make our food choices freely.

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  • Book

    Why We Love Dogs, Eat Pigs, and Wear Cows: An Introduction to Carnism

    Melanie Joy

    This groundbreaking and bestselling book is in print in seventeen languages. The 10th anniversary edition features a new foreword by Yuval Harari, updated text, and an afterword by Melanie Joy.

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  • Book

    Getting Relationships Right: How to Build Resilience and Thrive in Life, Love, and Work

    Melanie Joy

    This one-stop guide to building relational literacy, the understanding of and ability to practice healthy ways of relating, lays out the principles and tools for improving all kinds of relationships: with a romantic partner, friends, colleagues, animals, the environment, and even with oneself.

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  • Book

    The Vegan Matrix: Understanding and Discussing Privilege Among Vegans to Build a More Inclusive and Empowered Movement

    Melanie Joy

    In this short guidebook published in the wake of #metoo, Melanie Joy explains what privilege is, why understanding privilege matters, and how to talk about privilege in a way that deepens understanding and leads to a more inclusive, resilient, and impactful vegan movement.

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  • Book

    Strategic Action for Animals

    Melanie Joy

    The animal liberation movement is growing in size and strength, but so are animal-exploiting industries, which have vastly more resources than activists do. Using strategy, activists can shift the balance of power in favor of the movement.

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  • Book

    How to Create a Vegan World: A Pragmatic Approach

    Tobias Leenaert

    In this thought-provoking book, Tobias Leenaert leaves well-trodden animal advocacy paths and takes a fresh look at the strategies, objectives, and communication of the vegan movement.

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  • Book

    Beyond Beliefs: A Guide to Improving Relationships and Communication for Vegans, Vegetarians, and Meat Eaters

    Melanie Joy

    This award-winning book is an insightful and practical guide for vegans and those they are in relationship with: friends, family, colleagues, and even other vegans.

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  • Website

    The Vegan Strategist

    Tobias Leenaert, co-founder and co-director of the Center for Effective Vegan Advocacy, writes about friendly and pragmatic vegan outreach, sometimes asking challenging questions about our own activism but always with the aim of increasing our impact for animals.

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  • Video

    How to Make Compassion Easier

    Tobias Leenaert

    Tobias Leenaert posits that we can help more people go vegan by lowering the bar and tailoring our approach to our audience.

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  • Video

    Strategic Communication

    Tobias Leenaert

    Tobias Leenaert explains how activists can be effective ambassadors for veganism by adapting their approach based on an understanding of previous successes and failures in vegan advocacy.

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  • Video

    How to Create a Vegan World

    Tobias Leenaert

    Tobias Leenaert talks about the importance of open-mindedness, empathy, rationality, and positivity in the animal rights movement.

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  • Video

    Why the Future Will Be Vegan

    Tobias Leenaert

    Tobias Leenaert explains how new developments and trends are moving us closer to a vegan world and suggests what position vegans should take with respect to these developments.

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  • Video

    Sustainable Activism

    Melanie Joy

    Dr. Melanie Joy discusses how “unsustainable” activism, a major cause of burnout, is one of the most serious obstacles to the success of the vegan movement, suggesting strategies for activists to improve their efforts and their lives.

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  • Video

    Understanding the Psychology of Eating Animals for Effective Vegan Advocacy

    Melanie Joy

    Dr. Melanie Joy explains how vegans can apply their understanding of carnism to communicate more effectively with nonvegans, advocate more strategically, articulate their own choices, and feel more empowered within the dominant carnistic culture.

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