Resource Center
Our resource center provides the most up-to-date materials to help vegan advocates improve their communication, strategic thinking, sustainability, and relational skills. We update this section regularly, so please check back to stay informed.
Becoming a Person of Influence: How to Positively Impact the Lives of Others
John C. Maxwell and Jim Dornan
In this book, John Maxwell, a renowned leadership expert, explains that if our lives connect with other people’s, we’re influencers. Whatever our vocation, we can increase our impact with these insightful ways to interact more positively with others.
Read moreBeyond Beliefs: A Guide to Improving Relationships and Communication for Vegans, Vegetarians, and Meat Eaters
Melanie Joy
This award-winning book is an insightful and practical guide for vegans and those they are in relationship with: friends, family, colleagues, and even other vegans.
Read moreChanging Minds: The Art and Science of Changing Our Own and Other People’s Minds
Howard Gardner
Harvard psychologist Howard Gardner explains what happens during the course of changing a mind—and offers ways to influence that process. He points out that minds don’t change overnight but in gradual stages that can be positively influenced.
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Effective Advocacy: Stealing from the Corporate Playbook
Bruce Friedrich
Over the years, I’ve found that those of us who are concerned about a better world are often so overwhelmed by the enormity of suffering that we work so hard that we never stop to...
Read moreGandhi’s Way: A Handbook of Conflict Resolution
Mark Juergensmeyer
In Gandhi's Way, Mark Juergensmeyer explains Mahatma Gandhi’s principles of moral action and conflict resolution. It offers a step-by-step approach that can be used in any conflict to find resolutions that are satisfying and beneficial to all.
Read moreGetting Relationships Right: How to Build Resilience and Thrive in Life, Love, and Work
Melanie Joy
This one-stop guide to building relational literacy, the understanding of and ability to practice healthy ways of relating, lays out the principles and tools for improving all kinds of relationships: with a romantic partner, friends, colleagues, animals, the environment, and even with oneself.
Read moreHow to Create a Vegan World: A Pragmatic Approach
Tobias Leenaert
In this thought-provoking book, Tobias Leenaert leaves well-trodden animal advocacy paths and takes a fresh look at the strategies, objectives, and communication of the vegan movement.
Read moreHow to Win Friends and Influence People
Dale Carnegie
In this timeless classic, Dale Carnegie explains how to make people like us, win people around to our way of thinking, and change people without arousing resentment. He offers practical, invaluable advice with many case studies.
Read moreHow to Win Friends and Influence People in the Digital Age
Dale Carnegie
This book explains how we can communicate with diplomacy, use our networks, encourage people to like us, project our message effectively, become effective leaders, increase our ability to get things done, and optimize digital tools.
Read moreInfluence: The Psychology of Persuasion
Robert B. Cialdini
In Influence, Robert Cialdini, an expert in the field of influence and persuasion, explains the six principles of persuasion and suggests ways to use them to persuade people to change their behavior.
Read moreMessages: The Communication Skills Book
Matthew McKay, Martha Davis, and Patrick Fanning
Messages can help everyone cultivate better relationships with friends, family members, coworkers, and partners. It explains how to communicate clearly, compassionately, and effectively about any topic.
Read moreMove the Message: Your Guide to Making a Difference and Changing the World
Josephine Bellaccomo
Communications consultant and activist Josephine Bellaccomo delivers a step-by-step process to ensure that our message is focused, impactful, and unstoppable. This guide is essential for activists working to create lasting change.
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