Resource Center

Our resource center provides the most up-to-date materials to help vegan advocates improve their communication, strategic thinking, sustainability, and relational skills. We update this section regularly, so please check back to stay informed.

  • Book

    Getting Relationships Right: How to Build Resilience and Thrive in Life, Love, and Work

    Melanie Joy

    This one-stop guide to building relational literacy, the understanding of and ability to practice healthy ways of relating, lays out the principles and tools for improving all kinds of relationships: with a romantic partner, friends, colleagues, animals, the environment, and even with oneself.

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  • Book

    The Vegan Matrix: Understanding and Discussing Privilege Among Vegans to Build a More Inclusive and Empowered Movement

    Melanie Joy

    In this short guidebook published in the wake of #metoo, Melanie Joy explains what privilege is, why understanding privilege matters, and how to talk about privilege in a way that deepens understanding and leads to a more inclusive, resilient, and impactful vegan movement.

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  • Book

    Strategic Action for Animals

    Melanie Joy

    The animal liberation movement is growing in size and strength, but so are animal-exploiting industries, which have vastly more resources than activists do. Using strategy, activists can shift the balance of power in favor of the movement.

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  • Book

    How to Create a Vegan World: A Pragmatic Approach

    Tobias Leenaert

    In this thought-provoking book, Tobias Leenaert leaves well-trodden animal advocacy paths and takes a fresh look at the strategies, objectives, and communication of the vegan movement.

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  • Book

    Beyond Beliefs: A Guide to Improving Relationships and Communication for Vegans, Vegetarians, and Meat Eaters

    Melanie Joy

    This award-winning book is an insightful and practical guide for vegans and those they are in relationship with: friends, family, colleagues, and even other vegans.

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  • Website

    The Lifelong Activist

    This website presents ideas from the book by the same title. It is based on the author’s many years of experience as an activist and coach examining which personal habits, thoughts, and beliefs tend to help people succeed at ambitious goals, and which do not.

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  • Website

    The Vegan Strategist

    Tobias Leenaert, co-founder and co-director of the Center for Effective Vegan Advocacy, writes about friendly and pragmatic vegan outreach, sometimes asking challenging questions about our own activism but always with the aim of increasing our impact for animals.

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  • Video

    Vegan Communication: The Problem and The Promise

    Melanie Joy

    Dr. Melanie Joy discusses how one kind of communication is causing serious problems in the vegan movement and costing animals’ lives—and suggests what vegans can do to fix it.

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  • Article

    Effective Advocacy: Stealing from the Corporate Playbook

    Bruce Friedrich

    Over the years, I’ve found that those of us who are concerned about a better world are often so overwhelmed by the enormity of suffering that we work so hard that we never stop to…

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  • Article

    Our Voices, Our Movement: How Vegans Can Move Beyond the “Welfare-Abolition Debate”

    Melanie Joy

    For years I have remained silent on the “welfare-abolition debate,” believing that my limited time and energy as an activist were best directed elsewhere. But recent events have compelled me to witness the profound anger…

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  • Article

    Shaming Vegans Harms Animals

    Melanie Joy

    In this article Melanie Joy talks about what she sees as a major problem in our movement: the shaming of vegans by other vegans…

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  • Book

    Becoming a Person of Influence: How to Positively Impact the Lives of Others

    John C. Maxwell and Jim Dornan

    In this book, John Maxwell, a renowned leadership expert, explains that if our lives connect with other people’s, we’re influencers. Whatever our vocation, we can increase our impact with these insightful ways to interact more positively with others.

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  • Book

    Changing Minds: The Art and Science of Changing Our Own and Other People’s Minds

    Howard Gardner

    Harvard psychologist Howard Gardner explains what happens during the course of changing a mind—and offers ways to influence that process. He points out that minds don’t change overnight but in gradual stages that can be positively influenced.

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  • Book

    Gandhi’s Way: A Handbook of Conflict Resolution

    Mark Juergensmeyer

    In Gandhi’s Way, Mark Juergensmeyer explains Mahatma Gandhi’s principles of moral action and conflict resolution. It offers a step-by-step approach that can be used in any conflict to find resolutions that are satisfying and beneficial to all.

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  • Book

    How to Win Friends and Influence People

    Dale Carnegie

    In this timeless classic, Dale Carnegie explains how to make people like us, win people around to our way of thinking, and change people without arousing resentment. He offers practical, invaluable advice with many case studies.

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  • Book

    How to Win Friends and Influence People in the Digital Age

    Dale Carnegie

    This book explains how we can communicate with diplomacy, use our networks, encourage people to like us, project our message effectively, become effective leaders, increase our ability to get things done, and optimize digital tools.

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