Resource Center

Our resource center provides the most up-to-date materials to help vegan advocates improve their communication, strategic thinking, sustainability, and relational skills. We update this section regularly, so please check back to stay informed.

  • Website

    Beyond Carnism

    Beyond Carnism is the parent organization of the Center for Effective Vegan Advocacy. Its mission is to expose and transform carnism, the invisible belief system that conditions people to eat certain animals.

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  • Book

    How to Create a Vegan World: A Pragmatic Approach

    Tobias Leenaert

    In this thought-provoking book, Tobias Leenaert leaves well-trodden animal advocacy paths and takes a fresh look at the strategies, objectives, and communication of the vegan movement.

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  • Website

    80,000 Hours

    80,000 Hours provides information on how to maximize the impact of our career choices. This website is tailored for talented young graduates.

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  • Website

    Effective Altruism

    Effective altruism is a growing social movement that combines both the heart and the head, compassion guided by data and reason. Effective altruism is about rigorously asking the question, “Of all the possible ways to make a difference, how can I make the greatest difference?”

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  • Website

    Faunalytics

    Faunalytics is a research organization dedicated to helping animals by providing useful information to advocates to help them increase their impact.

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  • Website

    Humane League Labs

    Humane League Labs is a research project of The Humane League. Humane League Labs carries out direct testing to improve vegan advocacy efforts by determining which images, messages, and approaches inspire the greatest dietary change, thereby sparing the greatest number of farmed animals.

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  • Website

    One Step for Animals

    One Step for Animals is an organization that promotes the idea that everyone can take one step for animals. This website offers a variety of suggestions for taking that one step, such as leafleting, food sampling, promoting humane education, and conducting online outreach.

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  • Website

    The Vegan Strategist

    Tobias Leenaert, co-founder and co-director of the Center for Effective Vegan Advocacy, writes about friendly and pragmatic vegan outreach, sometimes asking challenging questions about our own activism but always with the aim of increasing our impact for animals.

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  • Article

    “Reduce” Or “Go Veg”? Effects On Meal Choice

    Jo Anderson

    A Faunalytics study found that advocating for meat reduction led to more meatless meal purchases than advocating for vegetarianism, because so many more people were willing to try reduction…

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  • Article

    Extreme And Effective Aren’t The Same

    Sara Streeter

    Extreme protest tactics may garner coveted media attention for a movement. At the same time, these tactics can alienate potential supporters…

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  • Article

    Slow Opinion

    Tobias Leenaert

    You know all this talk about doing slowing down? I’m not really that much of a fan. At least not for changemakers, people who want to make the world a better place…

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  • Article

    Effective Animal Campaigning: Current Knowledge and Guiding Principles

    Mia Rishel

    At its core, effective animal campaigning means maximizing the suffering spared for every dollar we spend. Recently, a research review from the Vegan Society provided recommendations for creating the most effective campaigns…

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  • Video

    Doing the Most Good

    Sharon Nuñez Gough

    Sharon Nuñez Gough points to some of the ways we can help animals and maximize the impact of our organizations, campaigns, and teams.

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  • Video

    Effective Ways to Promote Veganism

    Sebastian Joy

    Sebastian Joy discusses how to save more animals by making our impact equal to our input. He proposes focusing less on making more people vegan and more on making people more vegan.

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  • Video

    How to Make Compassion Easier

    Tobias Leenaert

    Tobias Leenaert posits that we can help more people go vegan by lowering the bar and tailoring our approach to our audience.

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  • Video

    Strategic Communication

    Tobias Leenaert

    Tobias Leenaert explains how activists can be effective ambassadors for veganism by adapting their approach based on an understanding of previous successes and failures in vegan advocacy.

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