Resource Center

“Reduce” Or “Go Veg”? Effects On Meal Choice

Jo Anderson

A Faunalytics study found that advocating for meat reduction led to more meatless meal purchases than advocating for vegetarianism, because so many more people were willing to try reduction...

80,000 Hours

80,000 Hours provides information on how to maximize the impact of our career choices. This website is tailored for talented young graduates.

A Meaningful Life: Making a Real Difference in Today’s World

Matt Ball

Those who are successful in making the world a better place are students of human nature. They understand that each of us is born with a certain intrinsic nature, raised to follow specific beliefs, and taught to hold particular prejudices...

Animal Impact: Secrets Proven to Achieve Results and Move the World

Caryn Ginsberg

Why do some animal protection efforts succeed while others fail? This book reveals how more than 80 leading advocates create change for animals and presents a seven-step system including techniques that are successfully transforming advocacy.

Becoming a Person of Influence: How to Positively Impact the Lives of Others

John C. Maxwell and Jim Dornan

In this book, John Maxwell, a renowned leadership expert, explains that if our lives connect with other people’s, we’re influencers. Whatever our vocation, we can increase our impact with these insightful ways to interact more positively with others.

Beyond Carnism

Beyond Carnism is the parent organization of the Center for Effective Vegan Advocacy. Its mission is to expose and transform carnism, the invisible belief system that conditions people to eat certain animals.

Blessed Unrest: How the Largest Social Movement in History Is Restoring Grace, Justice, and Beauty to the World

Paul Hawken

Paul Hawken weaves together the threads of a global humanitarian movement comprising environmental, social justice, and indigenous rights NGOs throughout the world, bringing hope to those whose awareness of suffering may be causing them to despair.

Changing the Game: Why the Battle for Animal Liberation is So Hard and How We Can Win It

Norm Phelps

Norm Phelps argues that animal rights activists are like David challenging Goliath, the animal-exploitation industries. He proposes that rather than perpetuating unsuccessful strategies, we refuse to play by Goliath's rules and change the game.

Doing Democracy: The MAP Model for Organizing Social Movements

Bill Moyer, JoAnn McAllister, Mary Lou Finley, and Steven Soifer

Doing Democracy provides a theory and working model for understanding social movements in order to ensure their success. It outlines the eight stages of social movements and the four roles of activists, offering case studies from various movements.

Doing the Most Good

Sharon Nuñez Gough

Sharon Nuñez Gough points to some of the ways we can help animals and maximize the impact of our organizations, campaigns, and teams.

Effective Advocacy: Stealing from the Corporate Playbook

Bruce Friedrich

Over the years, I’ve found that those of us who are concerned about a better world are often so overwhelmed by the enormity of suffering that we work so hard that we never stop to...

Effective Altruism

Effective altruism is a growing social movement that combines both the heart and the head, compassion guided by data and reason. Effective altruism is about rigorously asking the question, “Of all the possible ways to make a difference, how can I make the greatest difference?”