Our resource center provides the most up-to-date materials to help vegan advocates improve their communication, strategic thinking, sustainability, and relational skills. We update this section regularly, so please check back to stay informed.
Beyond Carnism is the parent organization of the Center for Effective Vegan Advocacy. Its mission is to expose and transform carnism, the invisible belief system that conditions people to eat certain animals.
In this thought-provoking book, Tobias Leenaert leaves well-trodden animal advocacy paths and takes a fresh look at the strategies, objectives, and communication of the vegan movement.
80,000 Hours provides information on how to maximize the impact of our career choices. This website is tailored for talented young graduates.
Effective altruism is a growing social movement that combines both the heart and the head, compassion guided by data and reason. Effective altruism is about rigorously asking the question, “Of all the possible ways to make a difference, how can I make the greatest difference?”
Faunalytics is a research organization dedicated to helping animals by providing useful information to advocates to help them increase their impact.
Humane League Labs is a research project of The Humane League. Humane League Labs carries out direct testing to improve vegan advocacy efforts by determining which images, messages, and approaches inspire the greatest dietary change, thereby sparing the greatest number of farmed animals.
One Step for Animals is an organization that promotes the idea that everyone can take one step for animals. This website offers a variety of suggestions for taking that one step, such as leafleting, food sampling, promoting humane education, and conducting online outreach.
Tobias Leenaert, co-founder and co-director of the Center for Effective Vegan Advocacy, writes about friendly and pragmatic vegan outreach, sometimes asking challenging questions about our own activism but always with the aim of increasing our impact for animals.
A Faunalytics study found that advocating for meat reduction led to more meatless meal purchases than advocating for vegetarianism, because so many more people were willing to try reduction…
Extreme protest tactics may garner coveted media attention for a movement. At the same time, these tactics can alienate potential supporters…
You know all this talk about doing slowing down? I’m not really that much of a fan. At least not for changemakers, people who want to make the world a better place…
At its core, effective animal campaigning means maximizing the suffering spared for every dollar we spend. Recently, a research review from the Vegan Society provided recommendations for creating the most effective campaigns…
Sharon Nuñez Gough points to some of the ways we can help animals and maximize the impact of our organizations, campaigns, and teams.
Sebastian Joy discusses how to save more animals by making our impact equal to our input. He proposes focusing less on making more people vegan and more on making people more vegan.
Tobias Leenaert posits that we can help more people go vegan by lowering the bar and tailoring our approach to our audience.
Tobias Leenaert explains how activists can be effective ambassadors for veganism by adapting their approach based on an understanding of previous successes and failures in vegan advocacy.