Resource Center
Our resource center provides the most up-to-date materials to help vegan advocates improve their communication, strategic thinking, sustainability, and relational skills. We update this section regularly, so please check back to stay informed.
* End Infighting *
Infighting.org, is the result of extensive research and analysis on the causes and consequences of infighting, and it provides the tools to immediately help end the problem.
Visit website* How to End Injustice Everywhere *
This eye-opening and compelling book provides an empowering and unique approach to ending injustice, and it offers not only an examination of nonrelational systems and behaviors, but also practical tools to help raise awareness, reduce infighting, and build more resilient and impactful justice movements.
Read more80,000 Hours
80,000 Hours provides information on how to maximize the impact of our career choices. This website is tailored for talented young graduates.
Visit websiteA Meaningful Life: Making a Real Difference in Today’s World
Matt Ball
Those who are successful in making the world a better place are students of human nature. They understand that each of us is born with a certain intrinsic nature, raised to follow specific beliefs, and taught to hold particular prejudices...
Read moreAnimal Impact: Secrets Proven to Achieve Results and Move the World
Caryn Ginsberg
Why do some animal protection efforts succeed while others fail? This book reveals how more than 80 leading advocates create change for animals and presents a seven-step system including techniques that are successfully transforming advocacy.
Read moreBecoming a Person of Influence: How to Positively Impact the Lives of Others
John C. Maxwell and Jim Dornan
In this book, John Maxwell, a renowned leadership expert, explains that if our lives connect with other people’s, we’re influencers. Whatever our vocation, we can increase our impact with these insightful ways to interact more positively with others.
Read moreBeyond Carnism
Beyond Carnism is the parent organization of the Center for Effective Vegan Advocacy. Its mission is to expose and transform carnism, the invisible belief system that conditions people to eat certain animals.
Visit websiteBlessed Unrest: How the Largest Social Movement in History Is Restoring Grace, Justice, and Beauty to the World
Paul Hawken
Paul Hawken weaves together the threads of a global humanitarian movement comprising environmental, social justice, and indigenous rights NGOs throughout the world, bringing hope to those whose awareness of suffering may be causing them to despair.
Read moreChanging the Game: Why the Battle for Animal Liberation is So Hard and How We Can Win It
Norm Phelps
Norm Phelps argues that animal rights activists are like David challenging Goliath, the animal-exploitation industries. He proposes that rather than perpetuating unsuccessful strategies, we refuse to play by Goliath's rules and change the game.
Read moreDoing Democracy: The MAP Model for Organizing Social Movements
Bill Moyer, JoAnn McAllister, Mary Lou Finley, and Steven Soifer
Doing Democracy provides a theory and working model for understanding social movements in order to ensure their success. It outlines the eight stages of social movements and the four roles of activists, offering case studies from various movements.
Read moreDoing the Most Good
Sharon Nuñez Gough
Sharon Nuñez Gough points to some of the ways we can help animals and maximize the impact of our organizations, campaigns, and teams.
Watch videoEffective Advocacy: Stealing from the Corporate Playbook
Bruce Friedrich
Over the years, I’ve found that those of us who are concerned about a better world are often so overwhelmed by the enormity of suffering that we work so hard that we never stop to...
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