Resource Center
Our resource center provides the most up-to-date materials to help vegan advocates improve their communication, strategic thinking, sustainability, and relational skills. We update this section regularly, so please check back to stay informed.
“Reduce” Or “Go Veg”? Effects On Meal Choice
Jo Anderson
A Faunalytics study found that advocating for meat reduction led to more meatless meal purchases than advocating for vegetarianism, because so many more people were willing to try reduction...
Read moreA Meaningful Life: Making a Real Difference in Today’s World
Matt Ball
Those who are successful in making the world a better place are students of human nature. They understand that each of us is born with a certain intrinsic nature, raised to follow specific beliefs, and taught to hold particular prejudices...
Read moreAnimal & Social Justice Fundamentals
Faunalytics
This resource in Faunalytics' Fundamentals series looks at the ways in which the pursuit of animal justice and social justice are intertwined.
Read moreEffective Advocacy: Stealing from the Corporate Playbook
Bruce Friedrich
Over the years, I’ve found that those of us who are concerned about a better world are often so overwhelmed by the enormity of suffering that we work so hard that we never stop to...
Read moreEffective Animal Campaigning: Current Knowledge and Guiding Principles
Mia Rishel
At its core, effective animal campaigning means maximizing the suffering spared for every dollar we spend. Recently, a research review from the Vegan Society provided recommendations for creating the most effective campaigns...
Read moreEssentials for Nonprofit Operations Management
Animal Charity Evaluators
This guide is intended to give an overview of the operational responsibilities of nonprofit organizations...
Read moreExtreme And Effective Aren’t The Same
Sara Streeter
Extreme protest tactics may garner coveted media attention for a movement. At the same time, these tactics can alienate potential supporters...
Read moreHelping Animals: What Do the Facts Say?
Matt Ball
Here is the fundamental question: Do we want fewer animals to suffer on factory farms? It is important to decide if this is our bottom line, because the facts indicate a course of action...
Read moreHow Animal Welfare Advances Veganism and Animal Rights
Karen Dawn / Huffington Post
Over a decade ago, when I learned of the institutionalized cruelty under which billions of animals suffer, I gave them my word that I would devote my life to trying to help them. I soon realized that while changing my…
Read moreHR Survival Guide for Small Organizations
Animal Charity Evaluators
In this document ACE compiled best practices around all key areas of HR: hiring, compensating, and developing/managing staff—with extra attention to legal essentials...
Read moreNo One’s Paying Me To Cry: Burnout And Animal Advocacy
Owen Rogers
Burnout is a phenomenon common in advocacy circles, in which people in the movement simply lose the emotional (and sometimes physical) capacity to continue their work...
Read moreNonprofit: Measure Thyself
Mass Non Profit News
Doing good is not good enough for nonprofits; today they must also prove how well they’re performing. It’s why they should read Building a Performance Measurement System: Using Data to Accelerate Social Impact, a new book aimed at helping non…
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