Resource Center

Our resource center provides the most up-to-date materials to help vegan advocates improve their communication, strategic thinking, sustainability, and relational skills. We update this section regularly, so please check back to stay informed.

  • Book

    Powerarchy: Understanding the Psychology of Oppression for Social Transformation

    Melanie Joy

    In this thought-provoking book, Melanie Joy examines the metasystem, or overarching system, that informs all systems of oppression—such racism, sexism, and carnism—and the psychology that enables it.

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  • Book

    Why We Love Dogs, Eat Pigs, and Wear Cows: An Introduction to Carnism

    Melanie Joy

    This groundbreaking and bestselling book is in print in seventeen languages. The 10th anniversary edition features a new foreword by Yuval Harari, updated text, and an afterword by Melanie Joy.

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  • Book

    Getting Relationships Right: How to Build Resilience and Thrive in Life, Love, and Work

    Melanie Joy

    This one-stop guide to building relational literacy, the understanding of and ability to practice healthy ways of relating, lays out the principles and tools for improving all kinds of relationships: with a romantic partner, friends, colleagues, animals, the environment, and even with oneself.

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  • Book

    The Vegan Matrix: Understanding and Discussing Privilege Among Vegans to Build a More Inclusive and Empowered Movement

    Melanie Joy

    In this short guidebook published in the wake of #metoo, Melanie Joy explains what privilege is, why understanding privilege matters, and how to talk about privilege in a way that deepens understanding and leads to a more inclusive, resilient, and impactful vegan movement.

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  • Book

    Strategic Action for Animals

    Melanie Joy

    The animal liberation movement is growing in size and strength, but so are animal-exploiting industries, which have vastly more resources than activists do. Using strategy, activists can shift the balance of power in favor of the movement.

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  • Book

    How to Create a Vegan World: A Pragmatic Approach

    Tobias Leenaert

    In this thought-provoking book, Tobias Leenaert leaves well-trodden animal advocacy paths and takes a fresh look at the strategies, objectives, and communication of the vegan movement.

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  • Book

    Beyond Beliefs: A Guide to Improving Relationships and Communication for Vegans, Vegetarians, and Meat Eaters

    Melanie Joy

    This award-winning book is an insightful and practical guide for vegans and those they are in relationship with: friends, family, colleagues, and even other vegans.

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  • Book

    Aftershock: Confronting Trauma in a Violent World: A Guide for Activists and Their Allies

    Pattrice Jones

    Aftershock explores the culture of trauma that people have created by violently exploiting the Earth, other animals, and one another. It includes practical tips for individuals, organizations, and communities.

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  • Book

    Animal Impact: Secrets Proven to Achieve Results and Move the World

    Caryn Ginsberg

    Why do some animal protection efforts succeed while others fail? This book reveals how more than 80 leading advocates create change for animals and presents a seven-step system including techniques that are successfully transforming advocacy.

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  • Book

    Becoming a Person of Influence: How to Positively Impact the Lives of Others

    John C. Maxwell and Jim Dornan

    In this book, John Maxwell, a renowned leadership expert, explains that if our lives connect with other people’s, we’re influencers. Whatever our vocation, we can increase our impact with these insightful ways to interact more positively with others.

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  • Book

    Blessed Unrest: How the Largest Social Movement in History Is Restoring Grace, Justice, and Beauty to the World

    Paul Hawken

    Paul Hawken weaves together the threads of a global humanitarian movement comprising environmental, social justice, and indigenous rights NGOs throughout the world, bringing hope to those whose awareness of suffering may be causing them to despair.

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  • Book

    Changing Minds: The Art and Science of Changing Our Own and Other People’s Minds

    Howard Gardner

    Harvard psychologist Howard Gardner explains what happens during the course of changing a mind—and offers ways to influence that process. He points out that minds don’t change overnight but in gradual stages that can be positively influenced.

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  • Book

    Changing the Game: Why the Battle for Animal Liberation is So Hard and How We Can Win It

    Norm Phelps

    Norm Phelps argues that animal rights activists are like David challenging Goliath, the animal-exploitation industries. He proposes that rather than perpetuating unsuccessful strategies, we refuse to play by Goliath’s rules and change the game.

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  • Book

    Common Shock: Witnessing Violence Every Day – How We Are Harmed, How We Can Heal

    Kaethe Weingarten

    Harvard psychologist Kaethe Weingarten describes “common shock”—the collection of biological and psychological responses that are triggered when we witness violence. Common shock is treatable, and she explains how we can heal from it.

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  • Book

    Doing Democracy: The MAP Model for Organizing Social Movements

    Bill Moyer, JoAnn McAllister, Mary Lou Finley, and Steven Soifer

    Doing Democracy provides a theory and working model for understanding social movements in order to ensure their success. It outlines the eight stages of social movements and the four roles of activists, offering case studies from various movements.

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  • Book

    Gandhi’s Way: A Handbook of Conflict Resolution

    Mark Juergensmeyer

    In Gandhi’s Way, Mark Juergensmeyer explains Mahatma Gandhi’s principles of moral action and conflict resolution. It offers a step-by-step approach that can be used in any conflict to find resolutions that are satisfying and beneficial to all.

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