Resource Center

Our resource center provides the most up-to-date materials to help vegan advocates improve their communication, strategic thinking, sustainability, and relational skills. We update this section regularly, so please check back to stay informed.

  • Video

    Beyond Carnism and Toward Rational, Authentic Food Choices

    Melanie Joy

    Learn why Dr. Melanie Joy says that without awareness, we can’t make our food choices freely.

    Watch video
  • Video

    Doing the Most Good

    Sharon Nuñez Gough

    Sharon Nuñez Gough points to some of the ways we can help animals and maximize the impact of our organizations, campaigns, and teams.

    Watch video
  • Video

    Effective Ways to Promote Veganism

    Sebastian Joy

    Sebastian Joy discusses how to save more animals by making our impact equal to our input. He proposes focusing less on making more people vegan and more on making people more vegan.

    Watch video
  • Video

    How to Make Compassion Easier

    Tobias Leenaert

    Tobias Leenaert posits that we can help more people go vegan by lowering the bar and tailoring our approach to our audience.

    Watch video
  • Video

    Strategic Communication

    Tobias Leenaert

    Tobias Leenaert explains how activists can be effective ambassadors for veganism by adapting their approach based on an understanding of previous successes and failures in vegan advocacy.

    Watch video
  • Video

    How to Create a Vegan World

    Tobias Leenaert

    Tobias Leenaert talks about the importance of open-mindedness, empathy, rationality, and positivity in the animal rights movement.

    Watch video
  • Video

    Why the Future Will Be Vegan

    Tobias Leenaert

    Tobias Leenaert explains how new developments and trends are moving us closer to a vegan world and suggests what position vegans should take with respect to these developments.

    Watch video
  • Video

    Sustainable Activism

    Melanie Joy

    Dr. Melanie Joy discusses how “unsustainable” activism, a major cause of burnout, is one of the most serious obstacles to the success of the vegan movement, suggesting strategies for activists to improve their efforts and their lives.

    Watch video
  • Video

    Understanding the Psychology of Eating Animals for Effective Vegan Advocacy

    Melanie Joy

    Dr. Melanie Joy explains how vegans can apply their understanding of carnism to communicate more effectively with nonvegans, advocate more strategically, articulate their own choices, and feel more empowered within the dominant carnistic culture.

    Watch video
  • Video

    Vegan Communication: The Problem and The Promise

    Melanie Joy

    Dr. Melanie Joy discusses how one kind of communication is causing serious problems in the vegan movement and costing animals’ lives—and suggests what vegans can do to fix it.

    Watch video
  • Video

    Powerarchy: The Psychology of Oppression

    Melanie Joy

    Dr. Melanie Joy explains why we tend to think of some individuals or groups as more worthy of moral consideration—of being treated with integrity—than others and how we can use this understanding to help create a more compassionate and just world. Learn more at powerarchy.org.

    Watch video
  • Video

    The Secret Reason We Eat Meat

    This animated video provides startling yet little-known facts about the psychology of eating meat.

    Watch video
  • Video

    Relational Literacy: One Solution to Many Problems

    Melanie Joy

    Psychologist and relationship expert Melanie Joy explains what relational literacy is—and why it has the power to improve all your relationships and transform the world.

    Watch video
  • Video

    First European restaurant to serve cats?

    MEOW! Or EW? Would you eat this kitten? The chefs at La Table Suisse are cooking up a storm with their new recipe—cat stew. And don’t stop watching: The video has a surprise ending!

    Watch video