Resource Center

Beyond Carnism and Toward Rational, Authentic Food Choices

Melanie Joy

Learn why Dr. Melanie Joy says that without awareness, we can’t make our food choices freely.

Doing the Most Good

Sharon Nuñez Gough

Sharon Nuñez Gough points to some of the ways we can help animals and maximize the impact of our organizations, campaigns, and teams.

Effective Ways to Promote Veganism

Sebastian Joy

Sebastian Joy discusses how to save more animals by making our impact equal to our input. He proposes focusing less on making more people vegan and more on making people more vegan.

First European restaurant to serve cats?

MEOW! Or EW? Would you eat this kitten? The chefs at La Table Suisse are cooking up a storm with their new recipe—cat stew. And don’t stop watching: The video has a surprise ending!

How to Create a Vegan World

Tobias Leenaert

Tobias Leenaert talks about the importance of open-mindedness, empathy, rationality, and positivity in the animal rights movement.

How to Make Compassion Easier

Tobias Leenaert

Tobias Leenaert posits that we can help more people go vegan by lowering the bar and tailoring our approach to our audience.

Powerarchy: The Psychology of Oppression

Melanie Joy

Dr. Melanie Joy explains why we tend to think of some individuals or groups as more worthy of moral consideration—of being treated with integrity—than others and how we can use this understanding to help create a more compassionate and just world. Learn more at powerarchy.org.

Relational Literacy: One Solution to Many Problems

Melanie Joy

Psychologist and relationship expert Melanie Joy explains what relational literacy is—and why it has the power to improve all your relationships and transform the world.

Strategic Communication

Tobias Leenaert

Tobias Leenaert explains how activists can be effective ambassadors for veganism by adapting their approach based on an understanding of previous successes and failures in vegan advocacy.

Sustainable Activism

Melanie Joy

Dr. Melanie Joy discusses how "unsustainable" activism, a major cause of burnout, is one of the most serious obstacles to the success of the vegan movement, suggesting strategies for activists to improve their efforts and their lives.

The Secret Reason We Eat Meat

This animated video provides startling yet little-known facts about the psychology of eating meat.

Understanding the Psychology of Eating Animals for Effective Vegan Advocacy

Melanie Joy

Dr. Melanie Joy explains how vegans can apply their understanding of carnism to communicate more effectively with nonvegans, advocate more strategically, articulate their own choices, and feel more empowered within the dominant carnistic culture.