Our vegan advocacy video series provides powerful and practical tips for how to be a more effective advocate. Tune in to find out some of the key ideas that we have been sharing with thousands of advocates worldwide through our trainings.

Remember Your Own Carnism

Remembering what it was like before you were vegan, and speaking about that in a personal way, makes it easier to connect with nonvegans.

You Are Not Your Audience

What is one of the most important skill for any vegan advocate? The ability to put yourself in other people’s shoes.

Four Key Obstacles to Effective Vegan Advocacy

What stands in the way of advocating veganism effectively? Vegan advocates today face four key obstacles, and this video will help you recognize and overcome them.

Focus More on the “How” Than the “What” of Communication

When advocating veganism, is your goal to win a debate? If so, then it’s also to make the other person lose. When you focus on the “how” rather than the “what” of your communication, you reduce the risk of creating a win-lose scenario and increase the chances that your message will be heard as you intend it to be.

Putting Food First

Many vegan advocates put morality first. But what if putting food first could be even more effective in helping others become open to learning about veganism? Show—don't tell—them the benefits of a vegan diet.

Water the Right Seeds

If we water the seeds of compassion, justice, and other important values, in others and also in ourselves, we increase the effectiveness of our vegan advocacy and help grow a better world for everyone.

Share Your Own Story

When we speak from the heart, and share our own story, we invite others to see the world through our eyes, and to see veganism from a different, and more empowering, perspective.

Be as Vegan as Possible

What if we didn’t have to choose between being true to our ethics and being effective? What if we simply advocated that others be as vegan as possible?

Why Meat Reducers Are Crucial to the Success of the Vegan Movement

If it’s relatively easy for vegans to be vegan today, this is largely thanks to the meat reducers who helped increase the demand for vegan products. All of these reducers help make becoming vegan easier for everyone.

Vegan Allies

Social movements succeed when they’ve attracted enough support from the broader population to tip the scales of power. Creating vegan allies—supporters of veganism who aren’t fully vegan themselves—is one of the most impactful things we can do for the vegan movement.

Ready to Learn More?

Don’t stop there! To continue increasing the effectiveness of your vegan advocacy,
check out our Effective Vegan Advocacy online course!