Resource Center

Our resource center provides the most up-to-date materials to help vegan advocates improve their communication, strategic thinking, sustainability, and relational skills. We update this section regularly, so please check back to stay informed.

  • Video

    Understanding the Psychology of Eating Animals for Effective Vegan Advocacy

    Melanie Joy

    Dr. Melanie Joy explains how vegans can apply their understanding of carnism to communicate more effectively with nonvegans, advocate more strategically, articulate their own choices, and feel more empowered within the dominant carnistic culture.

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  • Video

    Vegan Communication: The Problem and The Promise

    Melanie Joy

    Dr. Melanie Joy discusses how one kind of communication is causing serious problems in the vegan movement and costing animals’ lives—and suggests what vegans can do to fix it.

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  • Article

    A Meaningful Life: Making a Real Difference in Today’s World

    Matt Ball

    Those who are successful in making the world a better place are students of human nature. They understand that each of us is born with a certain intrinsic nature, raised to follow specific beliefs, and taught to hold particular prejudices…

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  • Article

    Effective Advocacy: Stealing from the Corporate Playbook

    Bruce Friedrich

    Over the years, I’ve found that those of us who are concerned about a better world are often so overwhelmed by the enormity of suffering that we work so hard that we never stop to…

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  • Article

    Helping Animals: What Do the Facts Say?

    Matt Ball

    Here is the fundamental question: Do we want fewer animals to suffer on factory farms? It is important to decide if this is our bottom line, because the facts indicate a course of action…

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  • Article

    How Animal Welfare Advances Veganism and Animal Rights

    Karen Dawn / Huffington Post

    Over a decade ago, when I learned of the institutionalized cruelty under which billions of animals suffer, I gave them my word that I would devote my life to trying to help them. I soon realized that while changing my…

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  • Article

    Nonprofit: Measure Thyself

    Mass Non Profit News

    Doing good is not good enough for nonprofits; today they must also prove how well they’re performing. It’s why they should read Building a Performance Measurement System: Using Data to Accelerate Social Impact, a new book aimed at helping non…

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  • Article

    Our Voices, Our Movement: How Vegans Can Move Beyond the “Welfare-Abolition Debate”

    Melanie Joy

    For years I have remained silent on the “welfare-abolition debate,” believing that my limited time and energy as an activist were best directed elsewhere. But recent events have compelled me to witness the profound anger…

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  • Article

    Preventing Ex-Vegans: The Power of Ethics

    Ginny Messina / The Vegan RD

    Helping people go vegan is great. But it’s meaningless if we can’t help them stay vegan. Last week, I wrote about how overhyping the benefits of a vegan diet can result in ex-vegans. One of the reasons people abandon vegan…

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  • Article

    Preventing Ex-Vegans: Why Feeling “Normal” Matters

    Ginny Messina / The Vegan RD

    This is my fourth and final (for now) post on tactics for preventing ex-vegans. My thoughts on this topic come from several different types of evidence including research in vegans and vegetarians as well as research on…

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  • Article

    Reducing Resistance to Social Change: The Ironic Impact of Activists

    Ashley Maier

    Sexual and domestic violence prevention work is social change work. To successfully create social change we must also overcome resistance to it. Attempting to understand the resistance, studies typically look at individual perceptions…

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  • Article

    Shaming Vegans Harms Animals

    Melanie Joy

    In this article Melanie Joy talks about what she sees as a major problem in our movement: the shaming of vegans by other vegans…

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  • Book

    Aftershock: Confronting Trauma in a Violent World: A Guide for Activists and Their Allies

    Pattrice Jones

    Aftershock explores the culture of trauma that people have created by violently exploiting the Earth, other animals, and one another. It includes practical tips for individuals, organizations, and communities.

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  • Book

    Animal Impact: Secrets Proven to Achieve Results and Move the World

    Caryn Ginsberg

    Why do some animal protection efforts succeed while others fail? This book reveals how more than 80 leading advocates create change for animals and presents a seven-step system including techniques that are successfully transforming advocacy.

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  • Book

    Becoming a Person of Influence: How to Positively Impact the Lives of Others

    John C. Maxwell and Jim Dornan

    In this book, John Maxwell, a renowned leadership expert, explains that if our lives connect with other people’s, we’re influencers. Whatever our vocation, we can increase our impact with these insightful ways to interact more positively with others.

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  • Book

    Blessed Unrest: How the Largest Social Movement in History Is Restoring Grace, Justice, and Beauty to the World

    Paul Hawken

    Paul Hawken weaves together the threads of a global humanitarian movement comprising environmental, social justice, and indigenous rights NGOs throughout the world, bringing hope to those whose awareness of suffering may be causing them to despair.

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